Reporting and analytics

For one event, open it → Reporting. For all your events at a glance, use Dashboard. For what you'll actually be paid, use the event's Payments tab.

Your event Overview#

The Overview tab shows Tickets sold, Gross revenue, Net to you, Booking fees and Checked in (with the attendee total), a Daily ticket sales chart and recent orders.

The Reporting tab#

Until your first sale, Reporting shows "No sales to report yet" (plus demand data once people start viewing your page). After that it has these sections, top to bottom.

Summary#

Demand analytics#

• Avg. order value, Gross revenue, Paid orders, Tickets sold and Conversion (purchases ÷ views). In this panel, Gross revenue is worked out the same way as Net sales — after booking fees, less refunds. For true gross before fees, see Payments → Gross ticket revenue.

• Conversion funnel — Page views → Ticket views → Cart adds → Purchases, with the percentage that made it from each step to the next.

• Sales velocity — tickets sold per day.

• Pace to sellout — a projected sellout date based on the last seven days of sales. It shows Sold out, Not on pace when there are no recent sales to project from, or No capacity set when your pools have no quantity.

• Top ticket types — your best sellers by tickets and revenue.

• Sales by channel — Channel, Orders, Tickets, Gross and % of sales. See Tracking where sales come from.

Sales charts#

Daily ticket sales covers the whole sale period. The second chart, Sales — (range), has 24h, 7 days, 30 days and All time buttons.

Sales by pool & ticket type#

For each pool: Sold, Capacity, and Net sales, with each ticket type underneath showing Sold, Avg price and Net sales. The Attendees CSV and Sales CSV buttons are here too.

Issued tickets#

A searchable, paged list of every ticket, with Resend and Refund buttons. See Refunds and cancellations.

Tracking where sales come from#

Sales by channel groups orders by the utm_source (and utm_campaign) on the link the customer arrived from. Orders with no tracking show as Direct.

Add UTM tags to the links you share. For example:

https://showtix.com.au/shows/your-event?utm_source=instagram&utm_campaign=launch

That order then shows as instagram · launch. To track individual promoters or partners, give each one a link from the Promoters tab.

The Dashboard#

Dashboard is the first page after you sign in. It shows:

• Revenue for the period shown on the chart (ticket sales; if you also manage engagements, it includes those too), with a revenue chart you can page back and forward through.

• Upcoming events, with your next events listed below. Click one to open it.

• If you manage engagements, Expenses and New enquiries as well.

If you belong to more than one organisation, the Dashboard follows the organisation you've picked in the switcher. Under All my organisations it covers every organisation. See Switching organisations.

Financials#

Financials is where you keep your business entities and bank accounts for payouts. It doesn't hold sales reports — each event's payout is on its Payments tab. See Payouts.

Why numbers can differ between pages#

• Net sales (Reporting) and Net payout to you (Payments) are worked out the same way. Payments also shows GST collected (payable by you) separately — that's included in your payout, and remitting it is up to you. See Fees explained.

• Face value sold is the listed price, so it's higher than what customers paid when promo codes were used.

• Refunds come off Net sales and your payout. See Booking fees on refunds.

• Comps count in Tickets sold but add $0.